
The image of a company is reflected in its marketing. That is why
Sundance is committed to ensuring each dealer receives effective marketing
support and professional merchandising. Sundance has a full team of
marketing professionals who design and produce comprehensive dealer
start-up packages, national advertising campaigns, websites, customized
merchandising, consumer commercials and CD's.
Here in the UK in 2010 we are looking at a full national campaign to be
run by a London-based advertising agency with professional media buying,
PR and advertisement design. It will be a campaign of the like never
before witnessed within the UK hot tub market.
Opportunities will not be missed . . . . don't you miss out either!

Sundance Consumer Website
A recent survey indicated that over
70% of consumers search the Internet before buying a spa. The Sundance
Spas site drives consumers to our dealers' stores by providing links
directly to the dealers' websites and offering electronic notices of
potential Sundance consumers through our consumer leads program. Sundance
has an aggressive on-line marketing campaign consisting of pay-per-click
search engine positioning, purchasing of key words, listings in related
directories, and highly targeted banner ads.
Sundance Spas Dealer Web Community
The web-based Sundance
Spas Dealer Community, available March 2005, will provide you with a
24-hour comprehensive source of technical and sales material as well as
stock lists, operation manuals and a place to communicate and exchange
ideas with other dealers.
National Yellow Pages Campaign
Sundance UK have purchased the
entire Yellow Page UK area to sell back, at a discount, to each dealer. By
using the same advert, with each local dealers' details we are enabling
brand image consistency with a greater and more effective coverage - at a
much lower cost to the the dealer.
In addition we have also purchased
the yell web link programme for the entire UK giving each dealer far more
superior web coverage than they could normally afford.
Product, Sales and Service Training
Sundance provides its
dealers with valuable product, sales, and service training for
successfully marketing Sundance Spas products.
A professional sales team
and effective training materials have been developed to provide you with
the tools necessary to be a success.
Training includes:
- -Development of selling skills
- -Effective use of merchandising
- -Overview of operations and services available to Sundance dealers.
Product, sales and marketing is presented at a conference, held
centrally within the UK each year. And, continually throughout the year
visits by your national sales manager will keep you fully informed of new
developments.
Product, Sales and Service and technical Training is presented each
year at national dealer events, and on a one to one basis at individual
dealers� premises.
Merchandising Program
Enhancing the retail experience to
create an environment reflective of the brand will have a direct impact on
sales. Sundance provides a merchandising team to work with our dealers to
re-design showrooms, provide creative POP and assure aesthetic
quality.

Sundance Spas products have been recognized for excellence in a number
of categories. Sundance Spas was the first spa manufacturer worldwide to
receive ISO 9001 Certification, and throughout the years, Sundance Spa's
commitment to superior design, quality, and durability has resulted in
several awards. The fact that Sundance has developed a reputation for
manufacturing high quality hot tubs makes selling Sundance Spas easy � and
your business more profitable.
Who Are Sundance Dealers?
Sundance dealers are an elite group
of people who sell a highly respected product that has set the industry
standard since 1979. These entrepreneurs have become a part of Sundance's
success by using a simple formula that has made them the leaders in their
markets. They have discovered that quality product, state-of-the-art
technology, unparalleled support and innovative marketing are the key
ingredients to ultimate success. Most importantly, Sundance dealers are
people who refuse to settle for anything less than the best.
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