BECOME A DEALER
Join our National Network of Professional Approved Retailers
Interested in starting a spa business? Sundance Spas is ready to move into new areas, and we’re looking for people who are serious about their careers and recognise the value of partnering with an organisation dedicated to the success of its spa business dealers. We are fully trained and ready to serve you and our customers; we’re ready to help you get started in the hot tub business. From setting up your new store to providing in-store displays and point of sale merchandise, we can show you how to become a Sundance Spas sales success story.
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Do you fit our Approved Retailer Criteria?
Sundance Spas approved retailers are entrepreneurs who know that hot tubs appeal to a wide range of consumers. Relaxation, entertainment, family time, a more beautiful garden, improved health and well-being – the promise of the at-home spa lifestyle is high on the luxury index for people all over the country. Our retailer network recognises that nobody delivers on the promise like Sundance, the company known for setting the industry standard for quality and innovation since 1979. A majority of Sundance Spas dealers have been with the company for more than ten years. There are a number of reasons for this impressive record of success, starting with the dealers themselves, who are located in more than 60 countries.
What’s the formula for success in the hot tub industry?
It takes a winning formula to attract new customers, generate sales, and build a successful outlet. It also requires sticking to a proven formula that works consistently in the hot tub business, year after year. Our formula for leadership in the hot tub industry includes:
- High-quality products
- Excellence in design and manufacturing
- Forward-thinking technology
There is a Sundance model for every garden, and each one provides the best in hydrotherapeutic massage and advanced water purification for easy care. Along with a superior product line, the key ingredients for success are:
- Comprehensive company support
- Effective sales and technical training programs
- Results-driven marketing
Sundance Spas provides all of this to its network. So who fits the Sundance Spas approved retailer profile? Individuals with a professional approach to business; people who never settle for anything less than the best.
Two things hot tub shoppers look for:
- Will my hot tub be easy to take care of? If a hot tub’s water is always pure and clean, you’re more likely to enjoy it often. The exclusive Sundance MicroClean™ water purification system, built into most models, helps ensure that the water is always clear, and ready to be enjoyed. Maintenance is easy, too.
- Do your hot tubs have the features I want? Powerful patented jets, in more varieties than you can find in other hot tubs, are a key indicator of excellence for Sundance Spas buyers. They also look for innovative features like the new iPod® docking station included with the stereo option in select models. Dramatic waterfalls, coloured LED lighting, Hydrotherapy spa therapy seating, and aromatherapy, all available from Sundance, are high on their lists, too.
Support
- Sales lead generation and management
- Comprehensive retail merchandising
- Showroom design plans
- National sales event promotions
- “Elite” dealer incentives
- Co-op available
- Off-site event support
- Show team sales support
- Annual dealer conference
The value of ongoing training and support
Effective product, sales, and service training is critical to successful selling. Sundance Spas retailers are guided by factory trained sales professionals who utilise specialised training materials designed to make selling easier. Retailers are taught how to get the most from merchandising, as well, and familiarise them with the company’s operations and service.
We provide sales and technical training throughout the year.
Show-team support helps you and your team
Participating in shows and local fairs or other off-site events can stretch the limits of your showroom team. To help alleviate the stress, we are available to help. We are trained on all Sundance products and will travel to your event location to help you get the most sales from your show. This helps keep some of you team free to carry out the important job of assisting customers in your showroom.
Our websites help you grow.
A recent survey indicated that more than 70% of consumers searched the Internet before buying a spa. Sundance Spas uses proven strategies to help consumers find our website. The site is designed to drive them directly to our approved outlets. We also provide links to our approved retailers’ sites and notify our retailers of leads generated from www.sundance-spas.co.uk. Our microsites make sure that every approved retailer has the most up to date information available for their customers to view.
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